Responsibilities:
- Perform market research and analysis on consumer electronics product market;
- Conduct product benchmarking and roadmap to support business strategy;
- Define the product features and unit-selling- points based on product positioning;
- Understand and identify customers’ needs and behaviors;
- Design & develop marketing collaterals with designers team;
- Prepare APPs user interface analysis and define functions and requirement;
- Handle ad hoc assignments as required.
Requirements:
- Degree holder or above in Marketing / Business or equivalent subjects;
- Solid experiences in electronics product with APP and Cloud;
- Effective cross-functional communication skills with strong organizing and presentation skills, such as storytelling;
- Ability to understand customers’ needs and behaviors;
- Good command of spoken and written English and Chinese.