Responsibilities:

• Perform market research and analysis on consumer electronics product market;
• Conduct product benchmarking and roadmap to support business strategy;
• Define the product features and unit-selling- points based on product positioning;
• Understand and identify customers’ needs and behaviors;
• Design & develop marketing collaterals with designers team;
• Prepare APPs user interface analysis and define functions and requirement;
• Handle ad hoc assignments as required.

Requirements:

• Degree holder or above in Marketing / Business or equivalent subjects;
• Solid experiences in electronics product with APP and Cloud;
• Effective cross-functional communication skills with strong organizing and presentation skills, such as storytelling;
• Ability to understand customers’ needs and behaviors;
• Good command of spoken and written English and Chinese.