{"id":121851,"date":"2024-09-09T15:14:50","date_gmt":"2024-09-09T07:14:50","guid":{"rendered":"https:\/\/www.vtech.com\/?p=121851"},"modified":"2024-09-10T15:23:00","modified_gmt":"2024-09-10T07:23:00","slug":"leapfrog-unveils-everything-starts-with-reading-campaign-to-empower-parents-and-inspire-children","status":"publish","type":"post","link":"https:\/\/www.vtech.com\/en\/press_release\/2024\/leapfrog-unveils-everything-starts-with-reading-campaign-to-empower-parents-and-inspire-children\/","title":{"rendered":"LeapFrog Unveils &#8220;Everything Starts with Reading&#8221; Campaign to Empower Parents and Inspire Children"},"content":{"rendered":"<p><strong>Chicago<\/strong> \u2013 LeapFrog<sup>\u00ae<\/sup> Enterprises, Inc., a leader in innovative educational toys for children, is proud to announce the launch of its &#8220;Everything Starts with Reading&#8221; campaign, designed to inspire and empower children as they embark on their path to reading success. This comprehensive initiative is centered around the power of reading and the fact that a child&#8217;s development is a continuous journey\u2014one that unfolds with every spark of curiosity, discovery and achievement.<\/p>\n<p>The Everything Starts with Reading campaign is built on LeapFrog&#8217;s commitment to fostering a love of learning through engaging, interactive products that grow with children. The campaign will showcase a range of LeapFrog&#8217;s bestselling educational tools, each tailored to different stages of a child&#8217;s reading development. From language foundations to reading comprehension, LeapFrog products support every step of a child&#8217;s reading journey.<\/p>\n<p>LeapFrog has partnered with a diverse group of influential voices, each sharing their unique reading experiences and how LeapFrog products are inspiring their children. From actress and singer\u00a0<a href=\"https:\/\/www.instagram.com\/p\/C_dl19VvhWn\/\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"xn-person\">Ashley Tisdale<\/span><\/a>\u00a0to astronaut\u00a0<a href=\"https:\/\/www.instagram.com\/p\/C_lFFENuQXr\/\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"xn-person\">Kellie Gerardi<\/span><\/a>, former NFL athlete\u00a0<span class=\"xn-person\">Andrew East<\/span>\u00a0and influencers across fashion, beauty and food\u2014including Kahlana Barfield Brown,\u00a0<span class=\"xn-person\">Abbie Herbert<\/span>,\u00a0<span class=\"xn-person\">Alissa Nguyen<\/span>\u00a0and Nabela Noor\u2014this campaign brings together a wide range of perspectives to celebrate the power of reading. These influencers will highlight how reading has shaped their lives, demonstrating the importance of literacy in achieving success. Their stories will not only generate excitement but also provide today&#8217;s parents with practical tips on how to support their child&#8217;s reading journey with LeapFrog.<\/p>\n<p>&#8220;We&#8217;re thrilled to launch the Everything Starts with Reading campaign, which embodies our mission to spark a love of learning in children from an early age,&#8221; said\u00a0<span class=\"xn-person\">Karen Balduf<\/span>, Vice President of Marketing, VTech Electronics North America, LeapFrog&#8217;s parent company. &#8220;Whether an actress, astronaut, or athlete, reading is the foundation of every journey, and we&#8217;re excited to see our diverse group of influencers share their personal stories and how they&#8217;re nurturing a love of reading in their children.&#8221;<\/p>\n<p>Featured products in the campaign include:<\/p>\n<ul type=\"disc\">\n<li><b><a href=\"https:\/\/store.leapfrog.com\/en-us\/store\/p\/my-pal-scout-smarty-paws\/_\/A-prod80-615000\" target=\"_blank\" rel=\"nofollow noopener\">My Pal Scout Smarty Paws\u2122<\/a><\/b><b>\u00a0(Ages 6+ months):<\/b>\u00a0A cuddly, customizable, touch-sensitive companion that encourages first words and early language development with playful activities, phrases, sounds and babbles.<\/li>\n<li><b><a href=\"https:\/\/store.leapfrog.com\/en-us\/store\/p\/get-ready-for-phonics-spin-learn\/_\/A-prod80-618900\" target=\"_blank\" rel=\"nofollow noopener\">Get Ready for Phonics\u2122 Spin &amp; Learn<\/a><\/b><b>\u00a0(Ages 18+ months):<\/b>\u00a0This interactive toy helps children build a strong language foundation by introducing the 44 sounds of the English language through engaging phonics games and activities. The colorful illustrations and fun phrases make learning phonics an exciting adventure, laying the groundwork for future reading success.<\/li>\n<li><b><a href=\"https:\/\/store.leapfrog.com\/en-us\/store\/p\/learning-friends-100-words-book\/_\/A-prod80-601540\" target=\"_blank\" rel=\"nofollow noopener\">Learning Friends<sup>\u00ae<\/sup> 100 Words Book\u2122<\/a><\/b><b>\u00a0(Ages 18+ months):<\/b>\u00a0A touch-sensitive book that introduces children to over 100 words across 12 categories, helping to build a robust vocabulary in both English and Spanish. With interactive pages and fun facts, this bilingual learning tool supports long-term reading success and fosters an early love for language.<\/li>\n<li><b><a href=\"https:\/\/store.leapfrog.com\/en-us\/store\/p\/leapstart-learning-success\/_\/A-prod80-613100\" target=\"_blank\" rel=\"nofollow noopener\">LeapStart<sup>\u00ae<\/sup> Learning Success Bundle\u2122<\/a><\/b><b>\u00a0(Ages 2-7 years):<\/b>\u00a0An interactive learning system that makes education fun and engaging with touch-and-talk pages filled with a variety of activities. The Learning Success Bundle\u2122 includes the Go! Go! Cory Carson<sup>\u00ae<\/sup> Cory Carson Superhero School\u2122 book and additional activities designed to build early reading skills, fostering a love for learning from a young age.<\/li>\n<li><b><a href=\"https:\/\/store.leapfrog.com\/en-us\/store\/p\/mr-pencils-scribble-write-and-read\/_\/A-prod80-617000\" target=\"_blank\" rel=\"nofollow noopener\">Mr. Pencil&#8217;s<sup>\u00ae<\/sup> Scribble, Write &amp; Read\u2122<\/a><\/b><b>\u00a0(Ages 3+ years):<\/b>\u00a0An engaging educational tool that helps children develop writing and spelling skills through interactive tutorials and creative drawing activities. Mr. Pencil&#8217;s fun animations and sound-it-out bar guide kids as they practice tracing letters and forming words, making learning to write a rewarding experience.<\/li>\n<li><b><a href=\"https:\/\/store.leapfrog.com\/en-us\/store\/p\/leapreader-learn-to-read-bundle\/_\/A-prod80-61612E\" target=\"_blank\" rel=\"nofollow noopener\">LeapReader<sup>\u00ae<\/sup> Learn-to-Read 10-Book Mega Pack\u2122<\/a><\/b><b>\u00a0(Ages 4-8 years):<\/b>\u00a0This innovative stylus interacts with the pages of the included books, sounding out letters and words to help children develop essential phonics skills. With three reading modes tailored to different learning stages, children can progress at their own pace, building confidence as they enhance their reading abilities.<\/li>\n<\/ul>\n<p>In addition to inspiring young readers, LeapFrog is also committed to giving back. As part of the Reading Journey campaign, LeapFrog will make a product donation of over 3,500 LeapFrog toys to St. Jude Children&#8217;s Research Hospital, which leads the way the world treats and defeats childhood cancer and other life-threatening diseases. Support for St. Jude helps drive its groundbreaking research and exceptional care, and ensures that families never receive a bill for treatment, travel, housing or food.<\/p>\n<p>To further elevate the Everything Starts with Reading campaign, LeapFrog is launching an engaging TV spot that brings the excitement of learning to read to life. The commercial, which can be seen\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=FbuqwmlDWa4\" target=\"_blank\" rel=\"nofollow noopener\">here<\/a>, captures the power of reading, and how LeapFrog products help along the way. The TV spot will be aired across major networks and streaming platforms, reaching millions of families and encouraging them to embark on their own reading journeys with LeapFrog.<\/p>\n<p>For more information about the reading journey and to explore the featured products, visit\u00a0<a href=\"https:\/\/www.leapfrog.com\" target=\"_blank\" rel=\"nofollow noopener\">www.leapfrog.com<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><b>About LeapFrog<\/b><\/p>\n<p>LeapFrog Enterprises, Inc. is the leader in innovative learning toys for children that encourage a child&#8217;s curiosity and love of learning throughout their early developmental journey. For more than 25 years, LeapFrog has helped children expand their knowledge and imagination through award-winning products that combine state-of-the-art educational expertise led by the LeapFrog Learning Team, innovative technology, and engaging play \u2013 turning playtime into quality time that helps children leap ahead. LeapFrog&#8217;s proprietary learning tablets and ground-breaking developmental games, learn to read and write systems, interactive learning toys and more are designed to create personalized experiences that encourage, excite and build confidence in children. LeapFrog is a subsidiary of VTech Holdings Limited, which is based in Hong Kong.\u00a0LeapFrog was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Learn more at\u00a0<a href=\"https:\/\/www.leapfrog.com\" target=\"_blank\" rel=\"nofollow noopener\">www.leapfrog.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":10,"featured_media":121867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-121851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electronic-learning-products"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LeapFrog Unveils &quot;Everything Starts with Reading&quot; Campaign to Empower Parents and Inspire Children <\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vtech.com\/en\/press_release\/2024\/leapfrog-unveils-everything-starts-with-reading-campaign-to-empower-parents-and-inspire-children\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LeapFrog Unveils &quot;Everything Starts with Reading&quot; 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