{"id":112482,"date":"2014-07-23T00:00:00","date_gmt":"2014-07-22T16:00:00","guid":{"rendered":"https:\/\/new-www.vtech.com\/press_release\/2014\/vtech-taps-former-amazon-senior-manager-jennifer-eiselein-to-lead-marketing-team-3\/"},"modified":"2024-04-24T15:26:41","modified_gmt":"2024-04-24T07:26:41","slug":"vtech-taps-former-amazon-senior-manager-jennifer-eiselein-to-lead-marketing-team-3","status":"publish","type":"post","link":"https:\/\/www.vtech.com\/sc\/press_release\/2014\/vtech-taps-former-amazon-senior-manager-jennifer-eiselein-to-lead-marketing-team-3\/","title":{"rendered":"VTech Taps Former Amazon Senior Manager Jennifer Eiselein to Lead Marketing Team (\u53ea\u63d0\u4f9b\u82f1\u6587\u7248)"},"content":{"rendered":"<p><p><span style=\"color: #000000;\"><br \/>23 July 2014<\/p>\n<p><\/span><strong>Chicago <\/strong><span style=\"color: #000000;\">\u2013 <\/span><span style=\"font-family: 'Arial','sans-serif'; color: #333333;\">VTech&nbsp;(<a href=\"http:\/\/www.vtechkids.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3d98c6; text-decoration: none;\">www.vtechkids.com<\/span><\/a>), a world leader in age-appropriate and developmental stage-based electronic learning products for children, today announced the hiring of new Marketing Director&nbsp;Jennifer Eiselein. A former Amazon senior manager who was instrumental in the launches of the company&#8217;s Kindle tablets and e-readers, Eiselein will lead VTech&#8217;s marketing team from its U.S. headquarters in&nbsp;Chicago, IL.<\/span><\/p>\n<p><span style=\"font-family: 'Arial','sans-serif'; color: #333333;\">&#8220;Jennifer&#8217;s extensive experience in merchandising and marketing across a variety of platforms&nbsp;will be invaluable as we introduce exciting new innovations and cement our status as the learning authority,&#8221; said William To, President, VTech Electronics North America. &#8220;We are thrilled to welcome an expert of her caliber to lead our efforts in advertising, branding and communications.&#8221;<\/span><\/p>\n<p><span style=\"font-family: 'Arial','sans-serif'; color: #333333;\">In her new role, Eiselein will oversee the creation and execution of innovative campaigns for VTech&#8217;s brands, employ strategies to generate brand awareness and demonstrate her established marketing skills to target customers to enhance growth in key markets.<\/span><\/p>\n<p><span style=\"font-family: 'Arial','sans-serif'; color: #333333;\">Eiselein has more than 18 years of marketing and communications experience for hi-tech brands. Prior to joining VTech, she served as senior manager for merchandising and marketing at Amazon&#8217;s Appstore in the U.S. and&nbsp;Canada, and managed campaigns for the launches of the Kindle tablets and e-readers in 2012 and 2013. Before her tenure at Amazon, Eiselein led advertising efforts for U.S. Cellular where she spearheaded the regional wireless carrier&#8217;s entry into social media. She began her marketing career with PrimeCo Personal Communications after serving six years in the U.S. Army.<\/span><\/p>\n<p><strong>About VTech<\/strong><strong><span style=\"text-decoration: underline;\"><br \/><\/span><\/strong><\/p>\n<p style=\"background: none repeat scroll 0% 0% white;\">V<span style=\"font-family: 'Arial','sans-serif'; color: #333333;\">Tech&nbsp;is a world leader in age-appropriate and developmental stage-based electronic learning products for children. As a pioneer in the learning toy category, VTech develops high-quality, innovative educational products that enrich children&#8217;s development and make learning fun. With a rich, almost 35 year history, VTech has not only established itself as a learning authority but also consistently remains at the forefront of innovation with award-winning products such as the InnoTab<sup>\u00ae<\/sup>&nbsp;3S Wi-Fi Learning Tablet, one of the first children&#8217;s learning-based tablets with Wi-Fi, MobiGo<sup>\u00ae<\/sup>, V.Reader<sup>\u00ae<\/sup>&nbsp;and V.Smile<sup>\u00ae<\/sup>. The Learning Lodge<sup>\u00ae<\/sup>, VTech&#8217;s comprehensive app store, features a robust library of more than 650 educational and entertaining games, e-Books, music and videos with engaging age-appropriate content across the widest variety of curricula, with content expanding to offer even more titles. The company also has a broad range of award-winning infant and preschool products available in 24 different languages worldwide, with more than 100 new products introduced every year. In order to further strengthen VTech&#8217;s position as a learning authority, the company&#8217;s Expert Panel, with esteemed experts in reading, language arts, science, math, and child development, consult on new product introductions and Learning Lodge content.<\/p>\n<p> <\/span><\/p>\n<p style=\"background: none repeat scroll 0% 0% white;\"><span style=\"font-family: 'Arial','sans-serif'; color: #333333;\">VTech Electronics North America, LLC is based in&nbsp;Arlington Heights, Illinois. VTech Electronics Limited is headquartered in&nbsp;Hong Kong with distribution globally. VTech is the largest supplier of ELPs from infancy to preschool in the US and&nbsp;Western Europe.<\/p>\n<p> <\/span><\/p>\n<p><span style=\"font-family: 'Arial','sans-serif'; color: #333333;\">For more information on VTech&#8217;s additional product lines, visit&nbsp;<a href=\"http:\/\/www.vtechkids.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3d98c6; text-decoration: none;\">www.VTechKids.com<\/span><\/a>,&nbsp;<a href=\"http:\/\/www.facebook.com\/VTechtoys\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3d98c6; text-decoration: none;\">www.facebook.com\/VTechtoys<\/span><\/a>&nbsp;on Facebook or follow <a href=\"http:\/\/twitter.com\/@VTechToys\" target=\"_blank\" rel=\"noopener\">@VTechToys<\/a> on Twitter.<\/span><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[239],"tags":[],"class_list":["post-112482","post","type-post","status-publish","format-standard","hentry","category-electronic-learning-products-sc"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>VTech Taps Former Amazon Senior Manager Jennifer Eiselein to Lead Marketing Team (\u53ea\u63d0\u4f9b\u82f1\u6587\u7248) <\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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