{"id":113158,"date":"2022-05-16T00:00:00","date_gmt":"2022-05-15T16:00:00","guid":{"rendered":"https:\/\/new-www.vtech.com\/press_release\/2022\/vtech-announces-new-bluey-toys-in-latest-expansion-of-its-preschool-line\/"},"modified":"2024-04-24T15:30:01","modified_gmt":"2024-04-24T07:30:01","slug":"vtech-announces-new-bluey-toys-in-latest-expansion-of-its-preschool-line","status":"publish","type":"post","link":"https:\/\/www.vtech.com\/sc\/press_release\/2022\/vtech-announces-new-bluey-toys-in-latest-expansion-of-its-preschool-line\/","title":{"rendered":"VTech Announces New Bluey Toys in Latest Expansion of Its Preschool Line (\u53ea\u63d0\u4f9b\u82f1\u6587\u7248)"},"content":{"rendered":"<p><strong>Chicago<\/strong> \u2013 Today VTech announced new products as part of a licensing partnership with BBC Studios for <b><i>Bluey<\/i><\/b>, the Emmy<sup>\u00ae<\/sup> Award-winning animated hit series which airs in the U.S. on Disney Junior, Disney Channel, and Disney+. VTech will expand its preschool offerings with a debut collection that will include Bluey&#8217;s Book of Games, Ring Ring Phone and Bluey and Bingo Wackadoo Watches. The new <b><i>Bluey<\/i><\/b> products will be available at retail later this year in the U.S., <span class=\"xn-location\">Canada<\/span>, UK, and <span class=\"xn-location\">Australia<\/span>, followed by a future roll out in <span class=\"xn-location\">France<\/span>.<\/p>\n<p>&#8220;We are very excited to welcome <b><i>Bluey<\/i><\/b>\u00a0to the VTech family with this new line that will give kids the opportunity to play with the characters they&#8217;ve come to love from the show,&#8221; said <span class=\"xn-person\">Andy Keimach<\/span>, President, VTech Electronics North America.\u00a0&#8220;VTech and <b><i>Bluey<\/i><\/b> are the perfect partnership because we both see the importance of encouraging creativity and imagination through the world of play.&#8221;<\/p>\n<p>&#8220;We are delighted to partner with VTech, a leader in children&#8217;s technology toys and educational products,&#8221; said <span class=\"xn-person\">Suzy Raia<\/span>, SVP Consumer Products and Business Development, BBC Studios. &#8220;The new offerings will put Bluey&#8217;s world directly into children&#8217;s hands and enable them to create imaginative new adventures every day.&#8221;<\/p>\n<p>Created by Ludo Studio, <b><i>Bluey<\/i><\/b> has been widely lauded by parents and press alike for its heartfelt and funny portrayal of family life and celebration of play. The series follows Bluey, a 6-year-old Blue Heeler dog, who loves to play and turns everyday family life into extraordinary adventures that unfold in unpredictable and hilarious ways, bringing her family \u2013 including younger sister Bingo and parents Bandit and Chilli \u2013 as well as friends and community into her world of fun and discovery.<\/p>\n<p>The interactive <b><i>Bluey<\/i><\/b>\u00a0introductions from VTech will give kids the opportunity to play alongside the series&#8217; characters in creative new ways. The offerings, recommended for children ages 3-6, include:<\/p>\n<p><b><img decoding=\"async\" class=\"alignright wp-image-25724 \" src=\"https:\/\/vtech3.websitedevsystem.com\/wp-content\/uploads\/2022\/05\/VTech_Blueys_Book_of_Games.jpg\" alt=\" width=\"197\" height=\"148\" \/>Bluey&#8217;s Book of Games: <\/b>Bluey and Bingo love playing pretend using familiar objects from around the house, and this gamebook encourages series-inspired discovery and adventure. Kids can press the large Bluey button to hear her say familiar phrases or press the Bingo, Dad and Mum buttons to listen to Bingo introduce their parents and herself. Gameplay includes a choice of four different activities; in Story mode, Bluey shows kids her favorite pretend games; Play Together, where kids help Bluey find the four things needed to play each game; Music, which lets players add sound effects to melodies; and Follow the Leader, where Bluey asks participants to find things in a specific order. Includes carrying handle for fun on the go. (MSRP: US<span class=\"xn-money\">$27.99<\/span>)<\/p>\n<p><b><img decoding=\"async\" class=\"alignright wp-image-25715\" src=\"https:\/\/vtech3.websitedevsystem.com\/wp-content\/uploads\/2022\/05\/VTech_Bluey_Ring_Ring_Phone.jpg\" alt=\" width=\"118\" height=\"185\" \/>Bluey Ring Ring Phone<\/b>: Fans can play games and enjoy creative activities featuring animations of the characters and familiar phrases from the show. When they use the arrow buttons to activate the action, kids can hear phrases about Bluey, her family and friends or chat with Bluey and Bingo. They can also change the ringtone, brightness, and more. For even more interactive play, four games feature themes from popular <b><i>Bluey<\/i><\/b> episodes, including cheering up Bingo by pressing the number buttons to play music she can dance to, helping Bingo do a handstand, watching Bluey pretend to be a fruit bat, and making bubbles with Bluey by blowing into the microphone. (MSRP: US<span class=\"xn-money\">$17.99<\/span>)<\/p>\n<p><b><img decoding=\"async\" class=\"alignright wp-image-25718\" src=\"https:\/\/vtech3.websitedevsystem.com\/wp-content\/uploads\/2022\/05\/VTech_Bluey_Wackadoo_Watch.jpg\" alt=\" width=\"127\" height=\"163\" \/>Bluey Wackadoo Watch \u2013 Bluey or Bingo: <\/b>This wristwatch for kids, available in Bluey and Bingo versions, includes eight digital clock faces, time tools such as a stopwatch, timer and alarm, and four games that let kids interact with the characters from the show. Bluey and Bingo guide players through the games, which include Keepy Uppy and a matching game. Kids press the left and right buttons to navigate through each game. Bluey and Bingo watch models sold separately. (MSRP: US<span class=\"xn-money\">$17.99<\/span> each)<\/p>\n<p>For more information, visit <a href=\"https:\/\/www.vtechkids.com\" target=\"_blank\" rel=\"nofollow noopener\">www.vtechkids.com<\/a>.<\/p>\n<p><b>About BBC Studios<\/b><\/p>\n<p>BBC Studios, a global content company with bold British creativity at its heart, is a commercial subsidiary of the BBC. Able to take an idea seamlessly from thought to screen and beyond, its activities span content financing, development, production, sales, branded services, and ancillaries across both its own productions and programs and formats made by high-quality UK independents. Award-winning British programs made by the business are internationally recognized across a broad range of genres and specializations, with brands like <i>Dancing with the Stars\/Strictly Come Dancing,<\/i>\u00a0<i>Top Gear, Doctor Who<\/i>, and\u00a0<i>Bluey<\/i>. BBC Studios has offices in 20 markets globally, including ten production bases in the UK and production bases or partnerships in a further nine countries around the world. The company, which ordinarily makes around 2,000 hours of content a year for both the BBC and third parties including Apple, Netflix, and Migu, is a champion for British creativity around the world. It is also a committed partner for the UK&#8217;s independent sector through a mix of equity partnerships, content investment, and international distribution for program titles. To the BBC, BBC Studios contributes both cash dividends and funds for program-making, supporting the license fee and enhancing programs for UK audiences.<\/p>\n<p>In the Americas, BBC Studios operates a diverse portfolio of businesses focused on bringing the best of British content to fans across the region.\u00a0This includes joint ventures with AMC Networks for flagship channel BBC AMERICA (U.S.) and with ITV for\u00a0SVoD\u00a0service\u00a0BritBox\u00a0(U.S.\/<span class=\"xn-location\">Canada<\/span>), as well as a strategic partnership in <span class=\"xn-location\">Canada<\/span> with Blue Ant Media for channels BBC Earth and BBC First. In\u00a0February 2021, BBC SELECT, an ad-free, digital streaming channel offering\u00a0all-new documentaries\u00a0across culture, politics, and ideas, launched in the U.S. and <span class=\"xn-location\">Canada<\/span> on Amazon Prime Video Channels and the Apple TV app.\u00a0BBC Studios also operates a robust linear and digital content sales and co-productions operation, as well as a franchise management business.\u00a0In\u00a0addition, BBC Studios operates one of its major scripted and unscripted production unit in <span class=\"xn-location\">Los Angeles<\/span>, responsible the Emmy<sup>\u00ae<\/sup>-winning\u00a0<i>Dancing with the Stars<\/i>, the multi-award-winning\u00a0<i>Life Below Zero<\/i>, and the popular reboot of the classic quiz show\u00a0<i>Weakest Link,<\/i>\u00a0among others.<\/p>\n<p>Follow us on Twitter: <u><a href=\"https:\/\/twitter.com\/BBCStudiosUSPR\" target=\"_blank\" rel=\"nofollow noopener\">@BBCStudiosUSPR<\/a><\/u>\u00a0|\u00a0<u><a href=\"https:\/\/www.bbcstudiospressroom.com\/\" target=\"_blank\" rel=\"nofollow noopener\">BBC Studios Press Room<\/a><\/u><\/p>\n<p><b>About Ludo Studio<\/b><\/p>\n<p>Ludo is a multi-Emmy<sup>\u00ae<\/sup> and Logie award-winning Australian studio that creates and produces original scripted drama, animation and digital stories that are authored by incredible local talent, distributed globally and loved by audiences everywhere.<a href=\"https:\/\/ludostudio.com.au\/\" target=\"_blank\" rel=\"nofollow noopener\"> ludostudio.com.au<\/a><\/p>\n<p><b>About VTech<\/b><\/p>\n<p>VTech is a world leader in age-appropriate and developmental stage-based electronic learning products for children. As a pioneer in the learning toy category, VTech develops high-quality, innovative educational products that enrich children&#8217;s development and make learning fun. With a rich 45 year history, VTech has not only established itself as a learning authority but also consistently remains at the forefront of innovation with multiple award-winning products, including prestigious Toy of the Year (TOTY) Award winners. The company also has a broad range of award-winning infant, toddler and preschool products available in 28\u00a0different languages worldwide, with more than 100 new products introduced every year. In order to further strengthen VTech&#8217;s position as a learning authority, new products are developed with critical insights from a dedicated team of in-house learning experts.<\/p>\n<p>VTech Electronics North America, L.L.C.\u00a0is based in <span class=\"xn-location\">Arlington Heights, Illinois<\/span>. VTech Electronics Limited is headquartered in <span class=\"xn-location\">Hong Kong<\/span> with distribution globally.<\/p>\n<p>For more information about VTech&#8217;s electronic learning products, visit <a target=\"_blank\" rel=\"nofollow noopener\">www.VTechKids.com<\/a>, <a href=\"https:\/\/www.facebook.com\/vtechtoys\/\" target=\"_blank\" rel=\"nofollow noopener\">www.facebook.com\/VTechtoys<\/a>\u00a0on Facebook or follow <a href=\"https:\/\/twitter.com\/vtechtoys\" target=\"_blank\" rel=\"nofollow noopener\">@VTechToys<\/a>\u00a0on Twitter.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":27876,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[239],"tags":[],"class_list":["post-113158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electronic-learning-products-sc"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>VTech Announces New Bluey Toys in Latest Expansion of Its Preschool Line (\u53ea\u63d0\u4f9b\u82f1\u6587\u7248) <\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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