Key Responsibilities

• Manage day-to-day operations on Amazon Seller Central/Vendor Central, including products listing, inventory oversight, and catalog maintenance.

• Drive organic discoverability through advanced SEO strategies (keyword research, backend search terms, and Content optimization)

• Leverage Generative AI tools to accelerate the creation of compelling copy, localized marketing assets, and ad creative variations, ensuring brand consistency across all touchpoints.

• Plan, execute, and optimize paid acquisition campaigns across Google Ads (Search, Shopping, Performance Max) and Amazon DSP / Sponsored Ads to hit aggressive sales targets.

• Lead the end-to-end strategy for major sales events (Prime Day, Black Friday, and seasonal promotions), covering budget allocation, promotional mechanics, and operational readiness.

• Monitor the end-to-end customer funnel using Google Analytics 4 and native platform dashboards.

• Conduct continuous A/B testing on ad creatives, product detail pages, and pricing strategies to boost conversion rates.

• Establish data tracking frameworks to ensure accurate measurement of campaign performance and user interactions.

Qualifications & Requirements

• Degree or above in Marketing, E-Commerce, Statistics, Data Analytics, Computer Science, or any other related discipline

• 1-3 years’ experience in digital marketing, social media, online advertising, SEO/SEM, preferably in a digital marketing agency.  

• Strong diagnostic and problem-solving abilities, capable of driving cross-departmental collaboration.

• Familiar with digital advertising and analytical tools such as Google Ads, Google Tag Manager, GA, Amazon DSP advertising management, etc.

• Proficient with Amazon keyword research tools and SEO best practices.

• Good command of written and spoken English and Chinese (Cantonese and/or Putonghua)