Chicago – LeapFrog Enterprises, Inc., a leader in innovative educational toys for children, today announced its new collection of learning toys that introduce curriculum-based content and important foundational skills at an early age. LeapFrog gets kids excited about learning with interactive systems that keep them engaged and having fun, while little ones can take play to the next level with toys that layer in learning for mindful pretend play.
“Whether parents are looking for toys to encourage imaginative play, introduce reading skills or to simply make learning fun, we have a great selection of new toys kids will love,” said Andy Keimach, President, VTech Electronics North America, LeapFrog’s parent company. “Our toys encourage a child’s natural curiosity and love of learning.”



With a modern new design and books that get kids excited about learning with touch-and-talk pages, the LeapStart® Learning Success Bundle™ is an interactive learning system that grows with children. Along with activities that include games, puzzles and creative challenges that enhance learning, the expansive LeapStart® library of books (sold separately) covers a variety of preschool through first grade subjects for 2-7 year olds with more than 30 activities in every book. The Go! Go! Cory Carson® Cory Carson Superhero School™ book, based on the popular animated series, and an additional activity book are included. The easy-to-hold stylus is comfortable for kids of all ages, promotes proper writing grip and neatly clicks into the cover for storage, while the carrying handle makes it easy to take LeapStart on the go.
Stories come to life with a touch as children embark on their learn-to-read journey with the LeapReader® Learn-to-Read 10-Book Mega Pack™. Using the LeapReader pen, children ages 4-8 years old can follow along as a story is read to them page by page, explore individual words, letters and objects, and progress at their pace to learn in a fun, interactive way. Each book in this 10-book set includes lively character voices that spark interest and activities that help build reading confidence by introducing vowel sounds, sight words, word blending, spelling skills and more.
These innovative new toys will be available this fall. For more information, visit www.leapfrog.com.
About LeapFrog
LeapFrog Enterprises, Inc. is the leader in innovative learning toys for children that encourage a child’s curiosity and love of learning throughout their early developmental journey. For more than 25 years, LeapFrog has helped children expand their knowledge and imagination through award-winning products that combine state-of-the-art educational expertise led by the LeapFrog Learning Team, innovative technology, and engaging play – turning playtime into quality time that helps children leap ahead. LeapFrog’s proprietary learning tablets and ground-breaking developmental games, learn to read and write systems, interactive learning toys and more are designed to create personalized experiences that encourage, excite and build confidence in children. LeapFrog is a subsidiary of VTech Holdings Limited, which is based in Hong Kong. LeapFrog was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Learn more at www.leapfrog.com.
