VTech Launches 2008 Product Line with Focus on High-Tech Creativity and Motion-Activated Play

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VTech Launches 2008 Product Line with Focus on High-Tech Creativity and Motion-Activated Play

New electronic learning toys enrich child development through interactive play

Chicago – VTech, the creator of the Electronic Learning Products category, today revealed its 2008 product line – a mix of high-tech learning toys that go head-to-head with today's hottest technologies, providing young children with age-appropriate versions of must-have gadgets and gaming systems. The most talked about toys this year include the motion-activated V-Motion™ gaming system, the KidiCreative™ line of high-tech creative fun, and the all-new V.Smile™ Cyber Pocket for on-the-go educational gaming. These products, along with the rest of VTech's new product lineup – including its Web-connected Grade School line and new social site planetvtech.com – will be seen for the first time at the American International Toy Fair 2008 (Feb. 18-19) in New York City.

"VTech continues to lead the toy industry with new, innovative products that encourage active minds through educational play," said Julia Fitzgerald, vice president of marketing, VTech. "This year, VTech has created a variety of products and online resources that combine the best features of big-kid technologies, allowing kids to personalize, create and share through high-tech, interactive play."

V-Motion: Wireless Motion-Activated Play Keeps Active Minds in Motion

A big breakthrough for junior gamers, V-Motion takes educational video gaming to a whole new level with a motion-activated gaming system that engages both active minds and bodies. V-Motion plugs directly into the TV to provide kids with a high-tech gaming experience using thrilling, age-appropriate learning games and a motion-activated, intuitive wireless controller. Each Smartridge™ game encourages active gaming while giving kids' minds a workout, too, as they learn basic math, reading, science, spelling and more.

In addition to the action-packed Smartridge game play, the V-Motion includes the V.Link™ (USB drive) that connects kids to VTech's secure online site to unlock bonus games and track their scores against other gamers. V-Motion will launch with eight Smartridges and is compatible with the entire existing V.Smile Smartridge library. New titles will include Kung Fu Panda, WALL*E, and classic friends such as Thomas & Friends, Mickey Mouse Clubhouse and Dora the Explorer.

V-Motion will be available fall 2008 for an estimated retail price of US$69.99. V-Motion Smartridges will be available for an estimated retail price of US$24.99 each. Ages: 4-7.

KidiCreative: High-Tech Meets Creative Fun

VTech's new KidiCreative line introduces high-tech creative fun for kids through hands-on electronic play. It's a cool new way to learn music or explore art and photography. This new line of products builds on the fun that kids and parents found in 2007's award-winning Kidizoom Camera™. Included in the line are the all-new KidiArt Studio™, KidiJamz Studio™, KidiDoodle™ and the upgraded Kidizoom Camera.

The KidiArt Studio interactive art console is a perfect "junior Photoshop," that allows kids to create, edit and display their work on the TV. Its built-in digital camera, gives them the freedom to capture images of family, friends, their own art work, and even create stop motion animations. The studio also includes an endless variety of activities, from basic drawing and art lessons, to photo stamps, frames and wacky effects that kids can use to personalize their images. To send, save, share or print, the KidiArt Studio connects to a PC, where custom e-cards can also be created and sent directly to friends! KidiArt Studio will be available fall 2008 for an estimated retail price of US$79.99. Ages: 4 and up.

With the KidiJamz Studio, kiddy rock stars will mix up their own tunes with the interactive music station. Children can record their own voice and play it back on a detachable music player, and then add music elements choosing from ten different musical instruments, five music stylings and more. KidiJamz Studio will be available fall 2008 for an estimated retail price of US$59.99. Ages: 4 and up.

An interactive drawing pad, KidiDoodle is sold in packs of two so kids can team up or play head-to-head games. The touch-sensitive drawing pad and stylus pen make drawing high-tech, along with an LCD display screen and IR communication ability. Creations can be sent to a friend for a new level of interactive play. KidiDoodle will be available fall 2008 for an estimated retail price of US$29.99. Ages: 4 and up.

Kidizoom Camera now features a large, high-resolution 1.8" color screen for photo and movie viewing, and snaps 1.3 interpolated megapixel photos at a resolution of 640 x 480. Kidizoom Camera stores 200 photos or five minutes of digital video with its 16MB built-in memory. Available in blue and pink, Kidizoom Camera will be available fall 2008 for an estimated retail price of US$59.99. Ages: 3 and up.

V.Smile Cyber Pocket: A New Level of Fun for On-The-Go Gaming

The V.Smile Cyber Pocket is a great way for young kids to get their game on and tap into online gameplay. The V.Smile Cyber Pocket features a new compact, flip-up, high-resolution screen and touchable writing pad for fun, wireless video gaming on the go or at home. Kids can connect the handheld to the TV to play on the big screen, and then disconnect without disrupting their game. Kids can extend their play with the VTech V.Link (USB drive) online connection to unlock bonus play and track their scores. V.Smile Cyber Pocket is compatible with the current V.Smile Smartridge library and new licensed titles, including Kung Fu Panda and WALL*E. V.Smile Cyber Pocket will be available fall 2008 for an estimated retail price of US$69.99 – an affordable option parents will love. Ages: 5 and up.

Planetvtech.com: A Safe Online World

VTech's new line of Web-connected Grade School Learning products takes educational toys to a new level of fun. The Grade School laptops and handhelds connect to the Internet via USB to access a new, safe web site – planetvtech.com.

Planetvtech.com is an online virtual world designed for kids ages 5 and up, where they can play, learn and hang out! This exciting online community allows kids to play games where they earn points that can be redeemed for great rewards, and the content is constantly refreshed for never-ending fun. Kids will also enjoy interacting with fellow planetvtech.com members and parents will appreciate the safe, contained content.

Additionally, planetvtech.com features three special areas where kids can take a test run of the newest products from VTech. Each Grade School Learning product comes with a free one-year membership to this "Mom Approved" site.

About VTech

VTech, the creator of the Electronic Learning Products (ELP) Category and the award-winning V.Smile TV Learning System, is a world leader of age-appropriate learning toys. Since 1976, VTech has been developing high-quality, innovative educational products that enrich children's development, from birth to preteen, through fun and smart play.

VTech Electronics North America, LLC is based in Arlington Heights, Ill. VTech Electronics Ltd. is headquartered in Hong Kong with distribution throughout North America, Europe and Asia.

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