VTech Takes on Head-to-Head “Smart” Play with New V.Smile Motion Smartridges

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VTech Takes on Head-to-Head “Smart” Play with New V.Smile Motion Smartridges

Expanded Smartridge library keeps kids active and learning through head-to-head play with the hottest titles

Chicago – Last year's launch of the innovative and award-winning V.Smile™ Motion got kids up and moving. Now, VTech Electronics, the creator of the electronic learning products category, is taking educational gaming to the next level by incorporating head-to-head play into the 2009 Smartridge™ library.

Whether they are mastering drills on the soccer field or exploring the world with their favorite Little Einsteins friends, children ages three to seven will have a blast as they challenge one another with six fun and education-based games. Each of the action-packed V.Smile Motion Smartridges incorporates ageappropriate lessons in phonics, science, math, spelling, logic, music and more.

"VTech prides itself on creating innovative products that provide children with fun ways to learn important educational lessons," said Julia Fitzgerald, vice president of marketing for VTech Electronics. "The expanded Smartridge library continues this tradition and kicks it up a notch by giving children the opportunity to challenge one another and engage in smart play."

smartridgesAll Smartridges are available at major mass-market retailers and vtechkids.com for US$24.99 each. The six new Smartridges available this spring are packed with education and action, and include Little Einsteins, Ni Hao Kai Lan, NASCAR, Soccer Challenge, Wild Waves and Snow Park Extreme. Plus, for the first time, an additional six Smartridges will be launched throughout the year as VTech continues to expand the learning library with the best of preschool licenses and movie releases for 2009.

The full V.Smile Motion Smartridge library is V.Link compatible so parents can log on to vtechkids.com and use the Progress Tracker to follow their child's progress, and compare their skill level to the national child gaming average. Plus, as an added benefit, all Smartridges are 100% compatible with the entire V.Smile line of products including V.Smile Motion, V.Smile Learning System, Cyber Pocket™ or V.Smile Pocket.

About VTech

VTech, the creator of the Electronic Learning Products (ELP) Category and the award-winning V.Smile TV Learning System, is a world leader of age-appropriate learning toys. Since 1976, VTech has been developing high-quality, innovative educational products that enrich children's development, from birth to preteen, through fun and smart play.

VTech Electronics North America, LLC is based in Arlington Heights, Ill. VTech Electronics Ltd. is headquartered in Hong Kong with distribution throughout North America, Europe and Asia. For more information on VTech's additional product lines, visit www.vtechkids.com.

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