Chicago – VTech (www.vtechkids.com), a world leader in age-appropriate and developmental stage-based electronic learning products for children, today announced its Write & Learn Touch Tablet™ received a prestigious Play Advances Language (PAL) Award for skill-building toys that enrich speech and language while engaging children in open-ended play. The electronic drawing tablet, geared for ages three to six, has won three awards from leading parenting and industry organizations to date in 2014.

"The Write & Learn Touch Tablet is a standout product of the season and represents our time-honored approach in developing age-appropriate content for every stage of development," said William To, President, VTech Electronics North America. "We are delighted to receive this PAL Award recognizing the educational and play value of this tablet, which engages children as they learn fundamentals at home or on the go."

The Write & Learn Touch Tablet offers a progressive approach to early writing skills as a child traces lines, shapes, objects, letters and numbers on the drawing screen. Playful sounds and animations bring letters to life while children practice early writing skills through six learning activities and 19 animated stories that build language skills and encourage them to draw. Kids can play a fun hide and seek game to explore letters and numbers with a variety of animals or be creative with Free Draw and draw anything they wish like a true artist! (MSRP: US$19.99, ages 3-6)

"Our testers were impressed with the Write & Learn Touch Tablet's capacity to grow with a child by teaching line drawings, progressing to shapes, numbers and letters, with associated sounds and words, when a child is ready for the next stage," said Sherry Artemenko, PAL Awards founder and speech and language expert. "This tablet is a valuable teaching aid and at only US$20, provides exceptional value."

VTech works closely with a panel of children's learning specialists on the development of its infant and preschool learning products. Each one of the Expert Panel members specializes in developmental or educational fields for children from birth through 9 years of age. VTech and the Expert Panel collaborate to ensure their products and content deliver the best learning experience possible for every child at every stage of development.

Each child grows at a different pace mentally, emotionally and physically, and has different needs as they grow through various life stages. Insight from these developmental and education experts allows VTech to provide parents with guidelines and recommendations to help them make informed choices. VTech delivers an expansive selection of toys that are appropriate for their child's particular age and stage and to accompany them as they continue to grow and reach new developmental milestones. These recommendations have been compiled into a Milestones guide, which can be found at www.vtechkids.com/milestones.

For more information about the complete VTech product range, please visit www.vtechkids.com.

About VTech

VTech is a world leader in age-appropriate and developmental stage-based electronic learning products for children. As a pioneer in the learning toy category, VTech develops high-quality, innovative educational products that enrich children's development and make learning fun. With a rich, almost 35 year history, VTech has not only established itself as a learning authority but also consistently remains at the forefront of innovation with award-winning products such as the InnoTab^® 3S Wi-Fi Learning Tablet, one of the first children's learning-based tablets with Wi-Fi, MobiGo^®, V.Reader^® and V.Smile^®. The Learning Lodge™, VTech's comprehensive app store, features a robust library of more than 650 educational and entertaining games, e-Books, music and videos with engaging age-appropriate content across the widest variety of curricula, with content expanding to offer even more titles. The company also has a broad range of award-winning infant and preschool products available in 24 different languages worldwide, with more than 100 new products introduced every year. In order to further strengthen VTech's position as a learning authority, the company's Expert Panel, with esteemed experts in reading, language arts, science, math, and child development, consult on new product introductions and Learning Lodge content.

VTech Electronics North America, LLC is based in Arlington Heights, Illinois. VTech Electronics Limited is headquartered in Hong Kong with distribution globally. VTech is the largest supplier of ELPs from infancy to preschool in the US and Western Europe.

For more information on VTech's additional product lines, visit www.VTechKids.com, www.facebook.com/VTechtoys on Facebook or follow @VTechToys on Twitter.

About PAL Awards

The PAL (Play Advances Language) Awards highlight the best toys, games and books that not only entertain, but also inspire kids and caregivers to engage in rich communication and interaction.

Established by respected speech and language expert Sherry Artemenko, the PAL Award recognizes exceptional toys, games and books that, through their design, content, quality, and character, promote play that advances language.