Parents’ Choice Awards Continue Winning Streak for VTech

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Parents’ Choice Awards Continue Winning Streak for VTech

Kidizoom Action Cam, Go! Go! Smart Friends Busy Sounds Discovery Home and InnoTab MAX Honored by Top Parenting Organization

VTech Kidizoom Action CamChicago – Today VTech announced three products received honors from the esteemed Parents' Choice Foundation. The Kidizoom® Action Cam, InnoTab® MAX and Go! Go! Smart Friends® Busy Sounds Discovery Home™ all earned Parents' Choice Awards for top children's toys and media, continuing the company's string of accolades this season.

The Kidizoom Action Cam, which earned a Parents' Choice Silver Award, brings parents' technology to a new generation of active kids in a durable and affordable design. The InnoTab MAX, which was honored with a Parents' Choice Recommended Award, is VTech's first children's learning tablet with Android™ learning content. And the Go! Go! Smart Friends Busy Sounds Discovery Home, which received the Parents' Choice Approved Award, confirms the ongoing success of the Go! Go! Smart line that included a 2015 Toy of the Year (TOTY) Award winner.

Additional details about VTech's award-winning products can be found at and include:

  • Kidizoom® Action Cam: The Kidizoom Action Cam is a great first video and photo camera for kids and is durable enough to handle drops and tumbles. It can go anywhere kids go, and do anything kids do with two included mounts so they can attach it to their bike, skateboard and more, making it perfect for interactive play and capturing life's adventures. It also comes with a waterproof case so they can take videos and pictures up to 6' underwater – perfect for budding snorkelers and splashing fun. The Action Cam features a 1.4" color LCD screen and can take stop-motion videos and time-lapse photos in addition to regular videos and photos. Children can also explore their creativity with fun effects, frames and photo filters. It's easy to upload their photos and videos to a computer using the included micro USB cable so parents can choose to share them with family and friends. For even more fun, they can also play three exciting games. Available in yellow/black and purple. (Ages 4 years and up, MSRP: US$59.99)
  • InnoTab® MAX: InnoTab MAX gives children the best of both learning worlds. VTech's 4th generation kids' learning tablet features its fastest processor yet with up to six times the processing power of previous generations, a 7" high-resolution display, Android operating system and a huge existing library of age-appropriate apps plus hand-picked Android learning games. The apps, featuring a well-rounded curricula of language arts and reading, math, science, social studies, problem solving and creativity, and have been reviewed by VTech and its Expert Panel, so parents know their child is getting learning content that is kid-friendly. InnoTab MAX comes with 16 apps including My Magic Beanstalk, Movie Maker, Art Studio, Wonder Cam MAX and two free apps that can be downloaded from VTech's Learning Lodge®. Using a Wi-Fi connection, with the Web Browser kids can also explore online games, videos and websites that have been pre-selected by VTech. Additional Parental Controls allow parents to manage their child's apps, web access and tablet time, as well as view a progress log so parents can follow their child's learning development. The tablet also includes an enhanced version of VTech Kid Connect™, for no additional charge, with new features such as family group chat and a multi-player game. (Ages 3-9 years, MSRP: US$109.99)
  • Go! Go! Smart Friends® Busy Sounds Discovery Home™: Explore the Go! Go! Smart Friends Busy Sounds Discovery Home with Miss Norah and her puppy. The interactive house features seven MagicPoint™ locations that encourage imaginative play and emphasize cause-and-effect relationships. Simply place Miss Norah on one of the MagicPoint locations to experience her friendly personality, motion, lights and more. Put Miss Norah in the elevator and watch as it magically moves up and down. Activate the MagicChat™ feature in the playroom, and hear Miss Norah and other friends characters (sold separately) chat and sing with each other. Develop fine motor skills while exploring Miss Norah's home and playing with the rocking swing, light-up fireplace and flushing toilet. Miss Norah also responds to other MagicPoint locations on Go! Go! Smart Friends accessories and playsets (each sold separately). (Ages 1-5 years, MSRP: US$44.99)

"As an industry leader in innovative tech toys, we strive to create new content that delights kids as they learn and parents trust to deliver educational, engaging play experiences. We are extremely proud to grow our Kidizoom, InnoTab and Go! Go! Smart brands and are honored to accept these awards from the Parents' Choice Foundation." – William To, President, VTech Electronics North America.

"VTech's blend of imaginative, educational content always receives top praise from our judging panel of parents, kids and educators. The Kidizoom Action Cam is a durable gadget, and its big buttons and simple symbols are easy for any kid to grasp. The InnoTab MAX features significant improvements from previous tablets with a faster processor, sleek look and more content than ever before. And the Go! Go! Smart Friends Busy Sounds Discovery Home intrigued our youngest testers with its interactive features. Parents were also pleased with this gender neutral playset and its ease of assembly."– Claire Green, President, Parents' Choice Foundation (

About VTech

VTech is a world leader in age-appropriate and developmental stage-based electronic learning products for children. As a pioneer in the learning toy category, VTech develops high-quality, innovative educational products that enrich children's development and make learning fun. With a rich, almost 35 year history, VTech has not only established itself as a learning authority but also consistently remains at the forefront of innovation with multiple award-winning products such as the InnoTab® MAX, VTech's first children's tablet with Android™ learning content, Kidizoom® Smartwatch, the first smartwatch for kids with a built-in camera, InnoTab® 3S, MobiGo®, V.Reader® and V.Smile®. The Learning Lodge®, VTech's comprehensive app store, features a robust library of more than 800 educational and entertaining games, e-Books, music and videos with engaging age-appropriate content across the widest variety of curricula, with content expanding to offer even more titles. The company also has a broad range of award-winning infant and preschool products available in 25 different languages worldwide, with more than 100 new products introduced every year. VTech was awarded a prestigious 2015 Toy of The Year (TOTY) Award for its Go! Go! Smart Animals® Zoo Explorers Playset™. In order to further strengthen VTech's position as a learning authority, the company's Expert Panel, with esteemed experts in reading, language arts, science, math, and child development, consult on new product introductions and Learning Lodge content.

VTech Electronics North America, LLC is based in Arlington Heights, Illinois. VTech Electronics Limited is headquartered in Hong Kongwith distribution globally.

For more information on VTech's additional product lines, visit, on Facebook or follow @VTechToys on Twitter.

About Parents Choice Foundation
The Parents' Choice Foundation is the nation's oldest nonprofit program created to recognize quality children's media.

Best known for the Parents' Choice Awards® program, the Parents' Choice Award Seals are the Foundation's internationally recognized and respected icons of quality. The Parents' Choice Awards are designed to help parents and caregivers make informed decisions about which new products are right for their children. The Parents' Choice Awards program honors the best material for children: books, toys, music and storytelling, magazines, mobile apps, software, videogames, television and websites.

Parents' Choice Foundation's panels of educators, scientists, performing artists, librarians, parents and, yes, kids themselves, identify the very best products for children of different ages and backgrounds, and of varied skill and interest levels. Products are evaluated based on design and function, the educational value, long-term play value, and the benefits to a child's social and emotional growth and well being.

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