Chicago – LeapFrog Enterprises, Inc., a leader in innovative educational toys for children, today announced the availability My Pal Scout Smarty Paws™, a Toy of the Year Award Finalist in the Plush category, and My Pal Violet Smarty Paws™. These lovable puppies are cuddly, caring and customizable, with the ability to personalize them while still in the box, making them perfect for gift giving.
“Scout and Violet have always been beloved, and our new versions of these plush pals are packed with fun, including an innovative touch-sensitive technology that will create a magical experience for little ones,” said Andy Keimach, President, VTech Electronics North America, LeapFrog’s parent company.

My Pal Scout Smarty Paws and My Pal Violet Smarty Paws are available now at major retailers nationwide. They are recommended for ages 6+ months and retail for US$24.99 each. For more information, visit www.leapfrog.com.
About LeapFrog
LeapFrog Enterprises, Inc. is the leader in innovative learning toys for children that encourage a child’s curiosity and love of learning throughout their early developmental journey. For more than 25 years, LeapFrog has helped children expand their knowledge and imagination through award-winning products that combine state-of-the-art educational expertise led by the LeapFrog Learning Team, innovative technology, and engaging play – turning playtime into quality time that helps children leap ahead. LeapFrog’s proprietary learning tablets and ground-breaking developmental games, learn to read and write systems, interactive learning toys and more are designed to create personalized experiences that encourage, excite and build confidence in children. LeapFrog is a subsidiary of VTech Holdings Limited, which is based in Hong Kong. LeapFrog was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Learn more at www.leapfrog.com.
