Chicago – Today VTech announced the availability of delightful new additions to its popular baby, infant, toddler and preschool lines. The engaging new products encourage play through discovery, offering enriching experiences for children of all ages.
“We have a wonderful, expanded line-up of baby, infant, toddler and preschool toys, including our Sort & Recycle Ride-On Truck that was just named a finalist for Infant/Toddler Toy of the Year,” said Andy Keimach, President, VTech Electronics North America. “Our exciting new additions keep little ones active and having fun, while offering so many opportunities for them to explore and discover.”
Kids will love riding around and learning about recycling on the Sort & Recycle Ride-On Truck™ made from plastic that is 90% reclaimed, meaning less waste goes into landfills. Kids can press, scoop and load six colorful blocks while interactive recycling buttons help children sort by shape, color and material, including plastic, metal and paper. From floor play to table play, the Touch & Explore Activity Table™ encourages discovery with six sensory play zones. Activities introduce animals, colors, numbers and more with sounds and songs while different fabrics and textures stimulate children’s senses. The adorable Bounce & Discover Llama™ will keep kids hopping along to sounds, lights and music while developing motor skills, strength and balance. And the 4-in-1 Learning Letters Train™ takes kids from floor play to walker to ride-on to pull cart with fun activities, interactive blocks and more for the ultimate grow-with-me toy.
Highlights of the baby, infant, toddler and preschool lines, available now at major retailers, include:
Sort & Recycle Ride-On Truck™: When you get the Sort & Recycle Ride-On Truck™, you’re already doing your part to help the earth! This recycling truck is made from plastic that is 90% reclaimed. Using reclaimed plastic means less waste goes into landfills. Beginner recyclers will love hopping on this lean, green recycling machine and driving around while learning about recycling things like plastic and reusing everyday objects. Load up the red heart, yellow hexagon and blue circle play pieces that represent plastic, metal and paper. Sort them into the correct bin, just like at home. Kids can also explore ways to repurpose everyday items or take a quiz to reinforce what they’re learning. Reuse and remix the included melodies by inserting a block in a bin to add sound effects that make each melody sound new. Blocks store inside the truck for easy cleanup. (US$37.99; ages 1½-3 years)



For more information, visit www.vtechkids.com.
About VTech
VTech is a world leader in age-appropriate and developmental stage-based electronic learning products for children. As a pioneer in the learning toy category, VTech develops high-quality, innovative educational products that enrich children’s development and make learning fun. With a rich 40-year history, VTech has not only established itself as a learning authority but also consistently remains at the forefront of innovation with multiple award-winning products, including prestigious Toy of the Year (TOTY) Award winners. The company also has a broad range of award-winning infant, toddler and preschool products available in 28 different languages worldwide, with more than 100 new products introduced every year. In order to further strengthen VTech’s position as a learning authority, new products are developed with critical insights from a dedicated team of in-house learning experts.
VTech Electronics North America, L.L.C. is based in Arlington Heights, Illinois. VTech Electronics Limited is headquartered in Hong Kong with distribution globally.
For more information about VTech’s electronic learning products, visit www.VTechKids.com, www.facebook.com/VTechtoys on Facebook or follow @VTechToys on Twitter.
