Chicago – Today VTech announced three products received Gold Awards from the Mom's Choice Awards^® for the best in family-friendly products – the Kidizoom^® Action Cam, InnoTab^® MAX and Go! Go! Smart Friends^® Busy Sounds Discovery Home™.

The Kidizoom Action Cam, which has earned multiple awards from top parenting organizations, lets a new generation of active kids explore their creativity and create their own content in a durable and affordable design. The InnoTab MAX is VTech's first children's learning tablet with Android™ learning content and its fastest tablet to date. And building on the successful Go! Go! Smart Animals^®and Go! Go! Smart Wheels^® lines, which included a 2015 Toy of the Year (TOTY) Award winner, the Go! Go! Smart Friends Busy Sounds Discovery Home offers a new range of playful characters, interactivity and innovative MagicChat™ technology for toddlers.

Additional details about VTech's award-winning products can be found at www.vtechkids.com and include:

• Kidizoom^® Action Cam: The Kidizoom Action Cam is a great first video and photo camera for kids and is durable enough to handle drops and tumbles. It can go anywhere kids go, and do anything kids do with two included mounts so they can attach it to their bike, skateboard and more, making it perfect for interactive play and capturing life's adventures. It also comes with a waterproof case so they can take videos and pictures up to 6' underwater – perfect for budding snorkelers and splashing fun. The Action Cam features a 1.4" color LCD screen and can record videos and take pictures including stop-motion video and time-lapse photos. Children can also explore their creativity with fun effects, frames and photo filters. It's easy to upload their photos and videos to a computer using the included micro USB cable so parents can choose to share them with family and friends. For even more fun, they can also play three exciting games. Available in yellow/black and purple. (Ages 4 years and up, MSRP US$59.99)

• InnoTab^® MAX: InnoTab MAX gives children the best of both learning worlds. VTech's 4th generation kids' learning tablet features its fastest processor yet with up to six times the processing power of previous generations, a 7" high-resolution display, Android operating system and a huge existing library of age-appropriate apps plus hand-picked Android learning games. The apps, featuring a well-rounded curricula of language arts and reading, math, science, social studies, problem solving and creativity, and have been reviewed by VTech and its Expert Panel, so parents know their child is getting learning content that is kid-friendly. InnoTab MAX comes with 16 apps including My Magic Beanstalk, Movie Maker, Art Studio, Wonder Cam MAX and two free apps that can be downloaded from VTech's Learning Lodge^®. Using a Wi-Fi connection, with the Web Browser kids can also explore online games, videos and websites that have been pre-selected by VTech. Additional Parental Controls allow parents to manage their child's apps, web access and tablet time, as well as view a progress log so parents can follow their child's learning development. The tablet also includes an enhanced version of VTech Kid Connect™, for no additional charge, with new features such as family group chat and a multi-player game. (Ages 3-9 years, MSRP: US$109.99)

• Go! Go! Smart Friends^_® Busy Sounds Discovery Home™: Explore the Go! Go! Smart Friends Busy Sounds Discovery Home with Miss Norah and her puppy. The interactive house features seven MagicPoint™ locations that encourage imaginative play and emphasize cause-and-effect relationships. Simply place Miss Norah on one of the MagicPoint locations to experience her friendly personality, motion, lights and more. Put Miss Norah in the elevator and watch as it magically moves up and down. Activate the MagicChat™ feature in the playroom, and hear Miss Norah and other friends characters (sold separately) chat and sing with each other. Develop fine motor skills while exploring Miss Norah's home and playing with the rocking swing, light-up fireplace and flushing toilet. Miss Norah also responds to other MagicPoint locations on Go! Go! Smart Friends accessories and playsets (each sold separately). (Ages 1-5 years, MSRP: US$44.99)

Quotes:

"Our commitment to the growth of established brands is pivotal to our continued success as a pioneer of innovative tech toys. We remain focused on expanding our Kidizoom, InnoTab and Go! Go! Smart brands and are thrilled with the consumer and industry response to these new introductions. It is a privilege to receive honors from the Mom's Choice Awards." – William To, President, VTech Electronics North America.

"VTech's mix of educational and engaging content consistently scores high with our judging panel of parents, kids and experts, and this year was no exception. Our kid testers were especially excited to test out the Kidizoom Action Cam, but the InnoTab MAX and Go! Go! Smart Friends Busy Sounds Discovery Home were also hits with content geared to keep kids learning during the summer months." – Dawn Matheson, Executive Director, Mom's Choice Awards.

About VTech

VTech is a world leader in age-appropriate and developmental stage-based electronic learning products for children. As a pioneer in the learning toy category, VTech develops high-quality, innovative educational products that enrich children's development and make learning fun. With a rich, almost 35 year history, VTech has not only established itself as a learning authority but also consistently remains at the forefront of innovation with multiple award-winning products such as the InnoTab^® MAX, VTech's first children's tablet with Android™ learning content, Kidizoom^® Smartwatch, the first smartwatch for kids with a built-in camera, InnoTab^® 3S, MobiGo^®, V.Reader^® and V.Smile^®. The Learning Lodge^®, VTech's comprehensive app store, features a robust library of more than 800 educational and entertaining games, e-Books, music and videos with engaging age-appropriate content across the widest variety of curricula, with content expanding to offer even more titles. The company also has a broad range of award-winning infant and preschool products available in 25 different languages worldwide, with more than 100 new products introduced every year. VTech was awarded a prestigious 2015 Toy of The Year (TOTY) Award for its Go! Go! Smart Animals^® Zoo Explorers Playset™. In order to further strengthen VTech's position as a learning authority, the company's Expert Panel, with esteemed experts in reading, language arts, science, math, and child development, consult on new product introductions and Learning Lodge content.

VTech Electronics North America, LLC is based in Arlington Heights, Illinois. VTech Electronics Limited is headquartered in Hong Kong with distribution globally.

For more information on VTech's additional product lines, visit www.VTechKids.com, www.facebook.com/VTechtoys on Facebook or follow @VTechToys on Twitter.

About The Mom's Choice Awards Program

The Mom's Choice Awards^® (MCA) evaluates products and services created for children and families. The program is globally recognized for establishing the benchmark of excellence in family-friendly media, products and services. The organization is based in the United States and has reviewed thousands of entries from more than 40 countries.

Around the world, parents, educators, retailers and members of the media look for the MCA mother-and-child Honoring Excellence seal of approval when selecting quality products and services for children and families.

An esteemed panel of judges includes education, media and other experts as well as parents, children, librarians, performing artists, producers, medical and business professionals, authors, scientists and others.