Victoria, Australia – VTech Telecommunications Australia today announced that VTech branded residential telephones will be launched in the Australian marketplace in March 2015. VTech is a global leader in cordless phones and electronic learning products, and market research shows the brand is widely recognised and trusted in Australia.

VTech has manufactured residential telephones for the Australian market for more than 15 years and has extensive knowledge of what is required to design, engineer and manufacture products that are successful with Australian consumers. For the last six years VTech has also managed the sales, marketing and distribution of its products in Australia. The Group is therefore ideally placed to grow its business with local retail partners.

Building on the success of recent years, VTech will launch a comprehensive range of new VTech branded residential phone products, ranging from phones at opening price points through to high end cordless phones with video doorbell functions.

Mark Franklin, Managing Director of VTech Telecommunications Australia, said, "The timing is 100% right to launch our own brand in the market. With the ever-changing telecommunications landscape in Australia, consumers are looking for a leading global brand to take them forward as the network changes. VTech, as the world's Number 1 manufacturer of cordless telephones, is that brand. We have a product and technology suite second to none, and as such will be able to deliver all that consumers are looking for in their home phone, and more."

About VTech

VTech is the world's largest manufacturer of cordless phones, baby monitors, early learning products and a leading electronic manufacturing service provider. Founded in 1976, VTech transforms technology beyond mere updates into genuine breakthroughs in design, function, software and hardware and pushes the envelope in executing the most current technology as creatively as possible and in ways that enhance the lives of our customers.

VTech Telecommunications (Australia) Pty Limited, a wholly owned subsidiary of VTech Holdings Limited, commenced operations on the 1st of July 2009.