Chicago – Marking VTech’s entry into the robotic pets toy category, the company announced today the availability of Myla the Magical Unicorn™. Myla is a colorful unicorn toy that glitters with lights as she talks and sings, while introducing early concepts of color combination in a fun way. This majestic, interactive friend encourages kids to use the magic brush to choose a color from the butterfly palette and magically apply the color to her eyes, wings and horn. An international success, Myla the Magical Unicorn makes her exclusive U.S. market debut at Walmart stores nationwide and on Walmart.com.
“Myla is more than your average unicorn – she’s an interactive friend packed with magical color-changing fun,” said Andy Keimach, President, VTech Electronics North America. “We’re excited to bring VTech’s unique technology to the unicorn craze and can’t wait for kids to experience Myla.”
Kids can also braid Myla’s mane, brush her tail and complete her look by adding her crown and hair clips. For interactive fun, kids can sing a rocking duet with Myla and her microphone. When it’s time to go solo, pull the microphone away and Myla will stop singing but continue to play music so kids can sing on their own.
Myla the Magical Unicorn is recommended for ages 4+ and retails for US$59.99. It is available exclusively at Walmart stores nationwide and www.walmart.com/myla, with expanded national retail availability this fall. For more information, visit www.vtechkids.com/myla.
About VTech
VTech is a world leader in age-appropriate and developmental stage-based electronic learning products for children. As a pioneer in the learning toy category, VTech develops high-quality, innovative educational products that enrich children’s development and make learning fun. With a rich 40 year history, VTech has not only established itself as a learning authority but also consistently remains at the forefront of innovation with multiple award-winning products, including prestigious Toy of the Year (TOTY) Award winners. The company also has a broad range of award-winning infant, toddler and preschool products available in 31 different languages worldwide, with more than 100 new products introduced every year. In order to further strengthen VTech’s position as a learning authority, new products are developed with critical insights from a dedicated team of in-house learning experts.
VTech Electronics North America, L.L.C. is based in Arlington Heights, Illinois. VTech Electronics Limited is headquartered in Hong Kong with distribution globally.
For more information about VTech’s electronic learning products, visit www.VTechKids.com, www.facebook.com/VTechtoys on Facebook or follow @VTechToys on Twitter.
