Chicago – VTech (www.vtechkids.com), a world leader in age-appropriate and developmental stage-based electronic learning products for children, today announced the addition of new learning cartridges to its extensive, acclaimed InnoTab^® library, including the first titles based on popular VTech toys. The new proprietary learning cartridges, Learn to Write with Cody & Cora and Go! Go! Smart Wheels^® Busy Day in Alphabet Town, feature learning games, activities and e-Books that allow children to progressively learn key subjects such as math, reading and science in steady stages for years of learning fun. Both titles augment VTech's original content from the award-winning Go! Go! Smart Wheels and infant/preschool lines, bringing familiar, kid-friendly characters to life on screen. The cartridges are also available as downloads on VTech's growing comprehensive app store, the Learning Lodge^®, which includes more than 650 apps teaching key curriculum.

"Go! Go! Smart Wheels and Cody & Cora the Smart Cubs are beloved by both parents and kids alike, and we are thrilled to enhance our InnoTab range with unique, educational content," said William To, President, VTech Electronics North America. "These new titles demonstrate our commitment to growing our brands through different platforms while continuing to deliver exceptional learning content."

Learn to Write with Cody & Cora lets kids join learning adventures with the smart cubs through 11 games and activities that develop writing and spelling skills and help improve memory. Kids can hear the voices of Cody and Cora and follow along on a fun adventure through an interactive e-Book. With the InnoTab built-in camera, kids can take pictures and decorate the photos with Cody and Cora frames and stickers. The Learn to Write with Cody & Cora Learning Cartridge is recommended for ages 3 to 6 years and retails for US$24.99.

Go! Go! Smart Wheels Busy Day in Alphabet Town brings kids on a journey with the residents of Alphabet Town with nine games and activities that teach numbers, letters, reading and writing skills and an interactive e-Book. Kids can match letters with Casey the Car at the mechanic's shop, help Paul the Police Car in examining clues to find missing letters and listen to letter sounds to help Frank the Fire Truck rescue kittens from a tree. With Cyrus the Cement Mixer, kids can help build roads while learning handwriting skills. And the built-in InnoTab camera puts kids in the driver's seat for photo fun! The Go! Go! Smart Wheels Busy Day in Alphabet Town Learning Cartridge is recommended for ages 2 to 5 years and retails for US$24.99.

VTech's InnoTab Learning Tablet range offers children their very own tablet that opens up a world of age-appropriate educational content across the widest variety of curriculums, from downloads to software cartridges, combining innovative technology with a developmental learning tool that grows with a child and makes learning fun. The product line is anchored by the InnoTab MAX, the company's first Android-based tablet and its most powerful and versatile tablet yet, a complete electronic learning aid that grows with a child and bridges the gap for parents considering a children's learning tablet but also looking for rich Android content. The new InnoTab 3S Plus features a rechargeable Power Pack at no additional charge as well as kid-safe Wi-Fi, VTech Premium Kid Connect and 16 apps. And the InnoTab 3 Plus includes a Rechargeable Power Pack plus 12 apps – a US$75 value – making it an affordable kids' first learning tablet.

The Learning Lodge gives parents and children access to purchase hundreds of engaging, age-appropriate games, videos, e-books and music, endorsed by VTech's team of educational experts. The Learning Lodge features more than 650 titles that teach reading, math, social studies, handwriting, science, problem solving, geography and more. The wide variety of educational and engaging content and curriculum is tailor-made for each age group and is suitable for toddlers to grade-schoolers, giving every child an opportunity to expand their learning potential while keeping them entertained. Parents can even track their child's learning progress online. Featured throughout the downloads and software cartridges are popular characters such as Team Umizoomi™, Dora the Explorer™, Thomas & Friends^®, Jake & the Never Land Pirates™ and Sesame Street^®. Additional new titles for 2014 on the Learning Lodge include Doc McStuffins^®, Sofia the First^®, Monsters University^®, Planes^® and more.

For more information about the complete InnoTab range and VTech product range, please visit www.vtechkids.com.

About VTech

VTech is a world leader in age-appropriate and developmental stage-based electronic learning products for children. As a pioneer in the learning toy category, VTech develops high-quality, innovative educational products that enrich children's development and make learning fun. With a rich, almost 35 year history, VTech has not only established itself as a learning authority but also consistently remains at the forefront of innovation with award-winning products such as the InnoTab^® 3S Wi-Fi Learning Tablet, one of the first children's learning-based tablets with Wi-Fi, MobiGo^®, V.Reader^® and V.Smile^®. The Learning Lodge^®, VTech's comprehensive app store, features a robust library of more than 650 educational and entertaining games, e-Books, music and videos with engaging age-appropriate content across the widest variety of curricula, with content expanding to offer even more titles. The company also has a broad range of award-winning infant and preschool products available in 24 different languages worldwide, with more than 100 new products introduced every year. In order to further strengthen VTech's position as a learning authority, the company's Expert Panel, with esteemed experts in reading, language arts, science, math and child development, consult on new product introductions and Learning Lodge content.

VTech Electronics North America, LLC is based in Arlington Heights, Illinois. VTech Electronics Limited is headquartered in Hong Kong with distribution globally. VTech is the largest supplier of ELPs from infancy to preschool in the U.S. and Western Europe.

For more information on VTech's additional product lines, visit www.VTechKids.com, www.facebook.com/VTechtoys on Facebook or follow @VTechToys on Twitter.