Chicago – VTech (www.vtechkids.com), a world leader in age-appropriate and developmental stage-based electronic learning products for children, today announced The Mom's Choice Awards^® has named the Switch & Go Dinos^® Turbo T-Rex Launcher among the best in family-friendly products.

"We are honored that the Mom's Choice Awards has acknowledged our Switch & Go Dinos Turbo T-Rex Launcher with a Gold Award," said William To, President, VTech Electronics North America. "It is wonderful that we continue to be recognized by esteemed programs and organizations as we create innovative, educational electronics that make learning fun for kids."

VTech's Switch & Go Dinos Turbo T-Rex Launcher includes one electronic Switch & Go Dinos Turbo T-Rex that easily transforms from a dino to race car in a few easy steps. Using the launcher, kids can turbo charge the dino or race car, then blast it from the mouth of the T-Rex. The faster kids charge, the farther it goes! At top speeds, the T-Rex races more than 20 feet! The launcher also works with other Switch & Go Dinos Turbo dinosaurs (each sold separately). (MSRP:US$14.99, ages 3-8)

"We are happy to award a deserving product like VTech's Switch & Go Dinos Turbo T-Rex Launcher," said Dawn Matheson, Executive Director, Mom's Choice Awards. "Our panel of judges really felt it merited a Gold Award and a place on our list of the best in family-friendly products that parents and educators can feel confident in using."

VTech works closely with a panel of children's learning specialists on the development of its infant and preschool learning products. Each one of the Expert Panel members specializes in developmental or educational fields for children from birth through 9 years of age. VTech and the Expert Panel collaborate to ensure their products and content deliver the best learning experience possible for every child at every stage of development.

Each child grows at a different pace mentally, emotionally and physically, and has different needs as they grow through various life stages. Insight from these developmental and education experts allows VTech to provide parents with guidelines and recommendations to help them make informed choices. VTech delivers an expansive selection of toys that are appropriate for their child's particular age and stage and to accompany them as they continue to grow and reach new developmental milestones. These recommendations have been compiled into a Milestones guide, which can be found at www.vtechkids.com/milestones.

Parents, educators, librarians and retailers look for the Mom's Choice Awards Honoring Excellence seal of approval when selecting quality materials for children and families. An esteemed panel of judges includes education, media and other experts as well as parents, children, librarians, performing artists, producers, medical and business professionals, authors, scientists and others.

For more information about the Switch & Go Dinos Turbo T-Rex Launcher and the complete VTech product range, please visit www.vtechkids.com.

About VTech

VTech is a world leader in age-appropriate and developmental stage-based electronic learning products for children. As a pioneer in the learning toy category, VTech develops high-quality, innovative educational products that enrich children's development and make learning fun. With a rich, almost 35 year history, VTech has not only established itself as a learning authority but also consistently remains at the forefront of innovation with award-winning products such as the InnoTab^®3S Wi-Fi Learning Tablet, one of the first children's learning-based tablets with Wi-Fi, MobiGo^®, V.Reader^®and V.Smile^®. The Learning Lodge™, VTech's comprehensive app store, features a robust library of more than 650 educational and entertaining games, e-Books, music and videos with engaging age-appropriate content across the widest variety of curricula, with content expanding to offer even more titles. The company also has a broad range of award-winning infant and preschool products available in 24 different languages worldwide, with more than 100 new products introduced every year. In order to further strengthen VTech's position as a learning authority, the company's Expert Panel, with esteemed experts in reading, language arts, science, math, and child development, consult on new product introductions and Learning Lodge content.

VTech Electronics North America, LLC is based in Arlington Heights, Illinois. VTech Electronics Limited is headquartered in Hong Kong with distribution globally. VTech is the largest supplier of ELPs from infancy to preschool in the US and Western Europe.

>For more information on VTech's additional product lines, visit www.VTechKids.com, www.facebook.com/VTechtoys on Facebook or follow @VTechToys on Twitter.

About The Mom's Choice Awards Program

The Mom's Choice Awards^® (MCA) evaluates products and services created for children and families. The program is globally recognized for establishing the benchmark of excellence in family-friendly media, products and services. The organization is based in the United States and has reviewed thousands of entries from more than 40 countries.

Around the world, parents, educators, retailers and members of the media look for the MCA mother-and-child Honoring Excellence seal of approval when selecting quality products and services for children and families.

An esteemed panel of judges includes education, media and other experts as well as parents, children, librarians, performing artists, producers, medical and business professionals, authors, scientists and others.