Chief V.Flash Officer Challenge Sends Kids on the Ultimate “Job” Interview

24 July 2006

Chicago – For every parent who dreams their child would be a successful CEO someday – VTech Electronics North America, the creator of the Electronic Learning Products category, can make them a CVO today through its Chief V.Flash™ Officer (CVO) Challenge. The CVO Challenge is a national contest honoring kids who show leadership and enthusiasm for learning and having fun both in and out of the classroom.

“The VTech CVO Challenge is unique because it allows kids to use their creativity and have fun while learning,” said Julia Fitzgerald, vice president of marketing, VTech Electronics North America. “This is our way to give back and acknowledge kids who like to learn and have fun, but who also really go that extra mile and would be a perfect fit for the role of VTech’s first CVO.”

How it works

From July 24 through August 18, 2006, parents and family members can enter the VTech CVO Challenge by writing a short (200 words or less) essay describing a child they know who demonstrates the VTech CVO “job qualifications.”

• ROUND ONE

Twenty-five kids will be selected to become part of the VTech V.Flash Team and be the first kids in America to receive an advance copy of the new V.Flash Home Edutainment System from VTech. V.Flash Team members will be asked to complete the CVO Challenge, which includes a variety of exciting activities such as testing the new V.Flash Home Edutainment System, sharing the news about the new system with friends and family, and using their imagination and creativity to come up with the next V.Flash game.

• ROUND TWO

Three to five members of the V.Flash Team will be selected as finalists to be VTech’sCVO. America will then vote online at www.vflashtv.com for the overall winner, who willultimately be named the first-ever VTech CVO.

VTech CVO “Job Description and Compensation”

The VTech CVO will receive a $10,000 college scholarship, a trip to the VTech headquarters in Chicago and a shopping spree to get them ready for a day on the job at VTech. While visiting VTech’s headquarters, the CVO will have the opportunity to meet the VTech staff, get a sneak peek at new VTech products and write a letter from the “Desk of the VTech CVO” that will be posted on www.vtechkids.com.

For more information on how to nominate a child for the VTech CVO Challenge and a complete set of rules and regulations, visit www.clubvtech.com.

About V.Flash

Reviewed and approved by nationally recognized The Princeton Review, new VTech V.Flash Home Edutainment System provides good-for-you fun that lets kids navigate hours of educational video gaming. V.Flash, scheduled to release this fall, is a video game console for kids (ages 6 to 10) that connects directly to the TV to deliver MP3- quality sound, action-packed videos, 3-D graphics and real-life images. It uses exclusive V.Disc™ software that combines interactive fast-paced game play and educational curricula with favorite characters and comes bundled with a sleek joystick for right and left-handed players alike.

V. Flash’s exclusive V. Disc software has three playing modes – SmartPlay Game Zone, Creative Workshop and Knowledge World – that make for hours of exciting “edutainment.” The discs also include children’s favorite characters such as The Incredibles, Disney/Pixar’s Cars, Spider-Man, SpongeBob Squarepants and Scooby- Doo.

About VTech
VTech, the creator of the Electronic Learning Products (ELP) Category and the award-winning V.Smile TV Learning System, is a world leader of age-appropriate learning toys. Since 1976, VTech has been developing high-quality, innovative educational products for children from birth to preteen that deliver "smart play" through the combination of entertaining electronic formats and engaging, age-appropriate content that help children learn while having fun.

VTech Electronics North America, LLC is based in Arlington Heights, Ill. VTech Electronics, Ltd. is headquartered in Hong Kong and is a pioneer in the establishment of China-based manufacturing facilities, selling its products via a strong brand platform supported by a well-established distribution network in North America, Europe and Asia.